Ideas Changing the Book Industry

Book Business has releasd six articles from the creative minds of publishing. These articles share ideas for reinventing the industry from within and finding inspiration from without.

The Big Idea Articles

Publishers & Authors Must Unite Marketing Efforts – Matthew Baldacci, Owner, MCB Book Consulting

How Small University Presses Can Gain Scale Through Collaboration – Peter Berkery, Executive Director, Association of American University Presses

Explode Format & Promote Discoverability – Paul Gazzolo, SVP & General Manager, Gale

Be Inspired By Online Media When Designing Digital Books – Liisa McCloy-Kelley, VP, Director of Ebook Development & Innovation, Penguin Random House

How Book Marketers Can Move Beyond Verticals – Jim Hanas, Senior Director of Audience Development & Insight, HarperCollins

As Book Purchasing Behavior Changes, So Must Publishers' Sales Metrics – Dan Lubart, Founder, Iobyte Solutions, Inc.

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